Clarity Pediatrics
Pediatric Obesity Care for Medicaid Families
Designed pediatric obesity care for Medicaid families through healing-centered research and a Theory of Change — published as a public-benefit case study.
- My role
- Relationship Lead & Healthcare Strategy Guide
- Timeline
- Oct 2023 – Mar 2025
- Status
- Live in market
- People
- Joint IDEO.org and IDEO.com team — a rare bridge between the two organizations
- Clarity Pediatrics clinical and product teams
- Families in San Francisco and Dallas as research partners
The challenge
How might we design a care program that actually works for Medicaid-enrolled children with obesity and their families — without shame, and within the realities of Medicaid economics?
My role
Relationship lead and healthcare strategy guide, bridging IDEO.org and IDEO.com into a single team.
The work
Ethnographic research across San Francisco and Dallas grounded a Theory of Change built on three opportunity areas: awareness, confidence, and capacity. The team generated ten user-centered design concepts and published the work as a public-benefit case study.
The impact
A Phase 2 engagement was secured, and the work earned recognition in kyu’s Best of 2024 creative excellence awards.